
By David Oase
Our name is changing, but we aren’t.
You may have already noticed the name Red Alder showing up in a few places. Our client portal has been rebranded. Our new website is coming next. New email addresses will follow when the website rolls out, which we currently anticipate happening in July or August of 2026.
And naturally, when a name changes, people wonder what else is changing. So let us say this clearly right up front: the people, ownership, location, and care behind this firm are not changing. You are still working with the same team, the same values, and the same commitment to helping you feel steady, supported, and confident.
Red Alder is about giving a clearer name, voice, and identity to who we are growing into.
For a long time, the name David Oase, CPA served this firm well. It carried trust. It carried relationships. It carried decades of clients knowing they had someone they could call when tax season felt heavy, confusing, or just plain irritating. And it only meant one important thing: We take the pain out of taxes.
We still believe that. Absolutely. But today, our work means more than that. We still prepare tax returns. We still answer questions. We still help you get through filing deadlines with as much clarity and as little stress as possible. But we are also helping business owners make better decisions throughout the year. We are helping families think through the future. We are helping clients understand how tax law applies to their real life, not just what happened after the year was already over.
That kind of work deserves a brand that reflects the full team behind it. That is why we are becoming Red Alder.
OUR WORK KEPT GROWING, SO DID WE
The roots of this firm go back to 1978, when Ken Oase started the business out of his home under the name “The Tax Man.” That changed in 1990, when David Oase took over the business and the firm became David Oase, CPA. That chapter brought more structure, more availability, and more support for individual and business clients throughout the year.
Business decisions do not only happen in March and April. Payroll questions, cash flow concerns, entity decisions, growth opportunities, family transitions, and tax planning needs show up all year long. As our clients have grown, we have grown with them.
WHY THE NAME NEEDED TO GROW, TOO
David’s name has carried this firm for a long time, and it has carried it with care. But the firm is no longer represented by one person alone. When you call, email, visit, or send us a question, you are being supported by a team. The name Red Alder gives us room to express that more clearly. It reflects the way we already work: steady, grounded, human, thoughtful, and built around long-term relationships.
WHAT HAS NOT CHANGED
You will still work with the same people. You will still find us in the same location. The ownership has not changed. Our commitment to you has not changed. We are still the same firm that believes kindness comes first. We are still the same firm that believes in honest answers, clear explanations, and no shame when you ask a question.
WHAT YOU’LL START NOTICING OVER THE NEXT FEW MONTHS
Over the coming months, you will start to see the Red Alder name and visual identity appear more consistently. When the new website launches, we will also begin rolling out new email addresses. We want clients to know they can come to us before the decision is already made — before the purchase, before the hire, before the entity change, before the year ends.
WHAT RED ALDER MEANS FOR CURRENT CLIENTS
For our current clients, Red Alder means the same steady support with a clearer identity around it. You do not need to worry that the firm you have trusted is disappearing. It is not. You are simply seeing the next expression of it.
WHAT RED ALDER MEANS FOR REFERRAL PARTNERS
When you refer someone to us, you are putting part of your relationship in our hands. Red Alder is our way of making it easier for you to understand and explain who we are best suited to serve. We are a strong fit for growth-minded business owners and individuals who value advice, honesty, and long-term thinking.
THANK YOU FOR GETTING US HERE
This firm started in a home in 1978. It became David Oase, CPA in 1990. And now, in 2026, it will become Red Alder. Not because we are leaving the past behind, but because the past helped build something strong enough to carry forward. We are honored to continue serving you as Red Alder.
